Category: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

The Mind of the Market: A Wandering Odyssey

The Mind of the Market: A Wandering Odyssey

The Mind of the Market is deeply concerned with the expansive topic of evolution. The evolution of man, markets, social structures, and the intersection of all three. If Michael Shermer’s book were to be inserted into the same theme, it would be at the evolutionary stage of “primordial ooze.” This isn’t necessarily a bad thing; primordial ooze is full of nutrients, activity, and all those good things necessary for life, but it is also chaotic and disorienting, pushing and pulling you in different directions. But where this work falls in terms of utility for a general audience – and specifically one of marketers – is questionable.

Obama’s Challenge and Toobin’s Error

Obama’s Challenge and Toobin’s Error

“We will extend a hand, if you are willing to unclench your fist.” – Barack Obama, January 20th, 2009. On the day of Obama’s inauguration, the best political team on television largely panned Obama’s speech as being “not great” (notable exceptions were Republican leaning analysts Castellanos and Gerger). The CNN panel saw the speech as containing […]

In Defense of Marketing, Part 1: A Conversation in Vermont

It was early January, the second day of Winter term @ Middlebury College in VT. I was at a reception in an old building on campus with creaking hard-wood floors under my feet and a local micro-brew in my hand. I struck up a conversation with a fellow visiting faculty member. “What are you teaching this […]

The Importance of Comfort in the Recession

The Importance of Comfort in the Recession

In a recent Country Financial Poll, 75% of adults surveyed said the issue of money and the economy were stressful topics for their families. The Stress in America Survey by the American Psychological Association found 81% of Northeast U.S. residents are most worried about the economy and money. Our own research tracking financial behaviors, sentiment […]

The Latest on the Unconscious from Social Psychology

The Latest on the Unconscious from Social Psychology

Recently, the Society for Personality and Social Psychology (SPSP) held their annual conference in Tampa FL. The annual conference is filled with the most current research in the broad field of social psychology. This year’s conference was no different, covering a wide range of topics, from close relationships to personality to “automatic” association/implicit attitudes. A […]

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