Category: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

Outliers: Successful Individuals Explained

At Sentient, we refer to some of the books we review as “airport books”: the books prominently displayed in the business section of the wood-paneled faux bookstores at every airport, big and small, across the country and beyond. They appeal to business travelers (myself included), promising a quick read and perhaps new information acquired in the sky between JFK and ORD. The books’ availability isn’t limited to airports, but because we often pick them up there, it’s become our shorthand term for such books. We certainly don’t use the phrase disparagingly – in fact, some of our favorite books are “airport books” – Outliers being the newest favorite to top our list.

Sophomoric Analysis from “The Best Political Team on Television”

If expectational influence on subsequent judgment were ever on public display, we saw it in nearly every analyst on television Thursday evening following the Vice Presidential debate. Sarah Palin’s performance in the debate was much better than what we saw in the clips from the Katie Couric interview. But really, where was there to go, […]

Emotions and Elections

Barack Obama has won 8 straight states since Super Tuesday, including an unexpected sweep of the Chesapeake Primary. Some of these wins have been by 30 points or more. His “yes, we can” (http://www.youtube.com/watch?v=jjXyqcx-mYY) video on you tube has more than 4 million hits. There is a tremendous emotional swell behind Barack that has even […]

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