Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Who is your brand's out-group? What Reagan, Obama, Ford and Miller Lite all have in common
A compelling out-group can be one of the most galvanizing forces of in-group loyalty. This is as true for playground cliques as it is for presidential candidates. This human truth applies to brands as well, and you can use it to your advantage in the way you communicate with your customers. Whether you use inspirational […]
It’s Not in Your Words, It’s All Over Your Face
All social psychologists must deal with a conundrum implicit in all human behavior: the problem of self-reporting. Self-reporting is exactly what it sounds like: it’s what people say about themselves – their emotions, motivations, and feelings.
Psychological Primitives and the Reality of Neuromarketing Insight
The Society for Personality and Social Psychology (SPSP) held its 12th annual meeting on January 27-29, 2011 in San Antonio, TX. The meeting highlighted the cutting-edge of social psychological research as well as charted a course for future research in the field. The conference included many symposia across a wide range of topic areas. One […]
Seven Strategies for Research Team Integration: Research in Practice
The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, and we are often able to achieve unique insights for our clients that lead to business-changing ideas because of our strong belief in the importance of integration.