Author: Alena Jule

Brand Director, Sentient Decision Science

Getting What We Want Out of Our Messaging & How to Have It Done Overnight

Getting What We Want Out of Our Messaging & How to Have It Done Overnight

Experts Sylvia Kinnicutt and Jeremiah Messer demonstrated our RAPID Subtext software during GreenBook’s Tech Showcase – Quant Division. The example they chose to analyze was the Alexa Echo ad from the Super Bowl “Alexa’a Body”.

Behind the Scenes: Making Sentient Expression

Behind the Scenes: Making Sentient Expression

We are so proud of the technology achievements that we were able to accomplish during this crazy year. So, we took a look back behind the scenes at the launch of our facial action coding platform Sentient Expression.

Nonconscious Market Research at NIMF 2014: Going Beyond Implicit

Are All Emotional Measures in Consumer Behavior Research Created Equal?

Are All Emotional Measures in Consumer Behavior Research Created Equal?

The Consumer Insights Decision Making Dilemma: How to Integrate Conscious & Implicit Association Research Data

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