Don’t Think of a White Bear! How True Implicit Association Measures Differ from Fast Explicit Measures by Alena Jule | Aug 12, 2014 | Advanced Research Methods, Brands & Branding, Consumer Decision Making
Defining and Measuring System 1 Processing in Consumer Behavior Research by Alena Jule | Jul 3, 2014 | Advanced Research Methods, Consumer Decision Making, Human Emotion & Motivation
