Author: Aaron Reid

Founder & CEO, Sentient Decision Science, Inc.

Let’s Strive for Greater Scientific Integrity at MRX Conferences

Why Implicit Consumer Choice Models Are Essential to Modern Market Research

The primary consumer choice models used in quantitative predictive analysis for market research are seriously outdated. Here’s what we need now.

Sentient’s Ten Best Implicit Research Posts of 2014

The Importance of Quantifying 26 Consumer Emotions for Effective Brand Positioning

Mobile Implicit Research Technology: Understanding the Consumer in the Moment

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