Throwback Thursday: Reflecting on Emotional Control
Back in 2009, Dr. Aaron Reid discussed our love/hate relationship with emotion. When our emotions are running high, we necessarily have less cognitive resources accessible and thus we have less conscious control over our behavior. In the case of Serena Williams, we still ask the question: “How much control can we expect people to exert over their emotions in high pressure, high stress situations?”. Let’s take a look back as we reflect on how we can learn from criticizing our own behavior: http://www.sentientdecisionscience.com/on-serena-and-emotional-control
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Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to Predict Human Behavior...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...


