The Automation of Behavioural Science: IIeX Behaviour 2018
If you weren’t able to make it to the first ever IIeX Behaviour conference in London last week, we’re sharing our session here! We were extremely proud to attend this sold out event this year. The adoption of behavioral science in Europe is exciting to see, and we’re predicting an even bigger turn out in the future. Thanks to Greenbook for organization such an excellent event!
Dr. Aaron Reid, founder and Chief Behavioral Scientist of Sentient Decision Science, visited London to discuss the latest advancements in automating behavioral science. In this presentation, Aaron describes how several market research suppliers, including Sentient, are providing more value to clients through automation and showcases some recent work using this approach.
https://www.youtube.com/watch?v=MCdZqjX75lU&feature=youtu.be
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Who wants to be average? On Monday, May 19th Sentient's Dr. Aaron Reid addressed this question on stage at FEI. As Generative AI becomes a standard tool for rapid consumer insights, it's important to remember that past preferences aren't indicative of...
Sentient to Present on the Future of AI & Human Insight at FEI
EVENT ANNOUNCEMENTDr. Aaron Reid will demonstrate how continuous AI-powered testing enhances the precision and depth of insight into human desire.EVENT TICKETSFront End of Innovation 2025Event Overview Sentient Decision Science will be attending the...