Sentient Decision Science is thrilled to announce that we have been selected as a finalist for The ESOMAR Research Effectiveness Awards 2024! This prestigious recognition highlights our collaborative work with Amazon Ads, where we explored the power of sound in defining a brand’s identity in the age of streaming audio.

Led by Dr. Cyrus McCandless of Sentient Labs, learn how elements like tone, tagline, and sound design impact the effectiveness of audio advertisements. These insights provide advertisers with powerful tools to create audio ads that not only engage listeners, but also enhance brand recall and purchase intent.

We are honored to be recognized and excited to present our findings on Tuesday, September 10th. We extend our deepest gratitude to the Congress Programme Committee for this incredible opportunity.

To learn more, download our Audio Alchemy paper today!