New Product Launch Marketing: Three Keys to Success
By Sentient Decision Science, Inc.
May 8, 2014
In a sold-out session at Harvard Business School, Dr. Aaron Reid explains the three keys to a successful new product launch.
Referencing insights from over 10 years from Schneider Associates’ Most Memorable New Product Launch study, and using subconscious data collected with Sentient Prime implicit research technology, this video is full of new knowledge on the drivers of consumer behavior.
Watch as Dr. Reid uses the Apple iPad launch as an example of how to connect with consumers at a subconscious level.
[fve]http://youtu.be/CaisToTdtXw[/fve]
Referencing insights from over 10 years from Schneider Associates’ Most Memorable New Product Launch study, and using subconscious data collected with Sentient Prime implicit research technology, this video is full of new knowledge on the drivers of consumer behavior.
Watch as Dr. Reid uses the Apple iPad launch as an example of how to connect with consumers at a subconscious level.
[fve]http://youtu.be/CaisToTdtXw[/fve]
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