Read posts about TV/media on Sentient Decision Science’s implicit market research blog.
Humans have a love/hate relationship with emotion. Sometimes our “emotions get the best of us”, and sometimes we’re supposed to “play with passion”. Sometimes we’re supposed to “listen to our heart” and sometimes we’re supposed to “not let our heart cloud our mind.” Emotions lead us to the most enthralling moments of our life, and […]
Television commercials. Product placement. Celebrity branding. Digital signage. Mobile advertising. Flash dances?? Yep. A flash dance is just that: marketing. A very effective and contagious form of marketing, to say the least. If you are not familiar with flash dances, then first go watch “The T-Mobile Dance” that took place in London’s Liverpool train station […]
Usain Bolt is unequivocally the fastest man on the planet. In fact, he is the fastest man in the recorded history of the planet. At the track and field world championships this week in Berlin, the Jamaican sprinter shattered his own world records in the 100 meter and 200 meter dash pushing the sport to […]
Society revolves around an endless parade of enviable goods—Rolex watches, Prada handbags, cars flaunting the Ferrari logo, and artwork by Rembrandt, Monet, or Warhol. After depositing a paycheck, we race to the shopping mall to snatch up the latest and greatest items, never pausing to consider the true reasons behind our “need” for these products. […]
Let’s face it. We’re still in an economic crisis. We can be sure of that. There were 467,000 jobs lost last month alone, and the unemployment rate is projected to rise to 10% by the end of the year. The number of housing foreclosures in the first half of this year was up 15% from […]