Read posts about TV/media on Sentient Decision Science’s implicit market research blog.
A compelling out-group can be one of the most galvanizing forces of in-group loyalty. This is as true for playground cliques as it is for presidential candidates. This human truth applies to brands as well, and you can use it to your advantage in the way you communicate with your customers. Whether you use inspirational […]
First Command Financial Services has won a 2011 Bulldog Award for Excellence in Media and Public Relations for the Financial Behaviors Index®. Created in 2008 by First Command, the Index is a research initiative that provides timely consumer data to journalists and the news media. The Index assesses trends in the American public’s financial behaviors, […]
Admitting that a brand is part of your self-identity is difficult to do. Can you imagine admitting to the following “Pepsi is part of who I am.”? Or this: “Starbucks represents how I want to present myself as a person.”? Those are easy to dismiss off the cuff, yet years of research tells us that […]
In this video, hosted the Pulse’s Ed Gaskin, Dr. Aaron Reid and Julie Hall (Schneider PR) discuss successful product launches from 2010. Reid and Hall explain how particular marketing and social campaigns contribute a product’s popularity, using the top ten product launches of 2010 as a benchmark. These strategies, Reid explains, are ubiquitous and can […]
A fascinating new study on the factors influencing Hot-State Decision Making is showing that the traditional American diet of turkey on Thanksgiving Day might actually be reducing purchase behavior on the best sales day of the year. Mishra & Mishra (2010) hypothesized that the consumption of tryptophan would reduce subsequent impulsive behavior. Their hypothesis is […]