Read posts about retail on Sentient Decision Science’s implicit market research blog.
Black Friday sales were up .5% from last year and retailers have high hopes for Cyber Monday. But the really good news for retailers might be yet to come: Interbrand noted that 51% of consumers said they will shop later this year and our own research bears that out: our shopper focus groups throughout November […]
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]
While consumer confidence is showing signs of an uptick, retailers are remaining cautiously optimistic for a decent holiday season. The National Retail Federation has projected holiday sales (sales made during November and December) will fall by a modest 1% this year. Clearly a projection in the upward direction would be preferable, but in these times, […]
While brand name products in the healthcare realm seem to be losing ground to their generic counterparts, Pepto Bismol has added 0.7 market share points in its original formula and 2.5 market share points in stomach remedy tablets despite being priced approximately 60% more than private label products (source: Advertising Age). While Pepto Bismol brand […]
With the unemployment rate approximately ten percent, companies are forcing workers to take unpaid time off—a furlough. Having employees take vacation without pay allows the company to wait out the storm. Essentially, costs are cut while the number of employees remains the same—in a way. According to the U.S. Department of Labor Statistics, 2.3 million […]