Tag: Neuromarketing
Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
Vonn, Del Bosco, Miller and Promotion Focused Motivation
Winning Olympic gold in skiing requires a certain risk vs. reward profile. The old saying saying of “without risk, there is no reward” certainly holds true, but just how much risk is the right amount of risk and what motivates people to take that risk instead of playing it safe for a more secure outcome? […]
Didier Cuche and Deviation from Goals as Motivation
Imagine you’re at the top of the men’s Super G at the 2010 Olympics. You are the reigning Downhill season champion and three days earlier you were favored to win the Downhill, you finished in a disappointing 6th place. You’re 35 years old. Twelve years ago you took the Silver at the Nagano Olympics in […]
Are B2B decisions emotional?
We recently gave a talk at the Boston Product Management Association’s (BPMA) monthly event held at Oracle in Burlington, MA. In the talk we reviewed literature on how humans do not follow the rational economic model of decision making, but rather are heavily influenced by unconscious and emotional factors in day-to-day decision making. We also […]
New evidence of the impact of the unconscious @ SPSP
The Society for Personality and Social Psychology (SPSP) had their 11th annual meeting from January 28 to January 30 in Las Vegas NV. This is the premier conference for social psychology and gives a glimpse into the cutting-edge research on a wide variety of topics in social psychology. There were a variety of symposia related […]