Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
The staff here at Sentient Decision Science, Inc. comes from disparate backgrounds and skill sets, and we are often able to achieve unique insights for our clients that lead to business-changing ideas because of our strong belief in the importance of integration.
In our recent paper on Hot State Decision-Making we discussed the perfect storm of providing consumers with immediate visceral delight while simultaneously providing emotional benefits relevant to long-term goals. This formula provides both short-term and long term benefit thereby maximizing pleasure and minimizing pain for your customer base. A recent article by Khan & Dhar […]
Understanding hot-state decision making can provide a significant short-term boon in purchase behavior. But ethically, and from a long-term business health perspective, we don’t want to sacrifice long-term consumer satisfaction for short-term reward. The first note of solace on the ethical front is this: people do not respond emotionally to things they don’t value. Thus, […]
Sentient Decision Science has predicted the 2011 trends that will continue to transform the research industry and help shape the customer agenda for Global 2000 brands: Behavioral science will supplant traditional market research: Traditional market research is very good at describing what people have done, but has lacked insight into the true drivers of behavior. […]