Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
I’m sure we’ve all noticed that the weather is the classic go-to conversation starter if you’re in need of small-talk, especially if you’re with a stranger and have nothing to say. It’s always a wonderful candidate for speaking-about-nothing because it’s ubiquitous (there’s weather everywhere), it affects everyone, and it’s a fairly objective, neutral topic. For […]
Over the past few months, Toyota has recalled a number of its vehicles. Given all the negative press coverage from announcement after announcement of recalls, it is not a stretch to think that Toyota’s brand has taken a hit. Specifically, one could imagine that the Toyota brand – historically perceived as very reliable – is […]
We recently gave a talk at the Boston Product Management Association’s (BPMA) monthly event held at Oracle in Burlington, MA. In the talk we reviewed literature on how humans do not follow the rational economic model of decision making, but rather are heavily influenced by unconscious and emotional factors in day-to-day decision making. We also […]
Fill in the blanks: Blizzard of ___? ‘78 Sprinkles or Jimmies ___? Jimmies 5 inches of snow ___? Dusting Manhattan chowder ___? Never heard of it If you know the answers to these questions, you’re a “true New Englander” according to McDonald’s in their new ad campaign for their Newman’s Own coffee. Newman’s Own New […]
Paranormal Activity. Everyone has heard of it, most people have seen it, but how has it been so successful? It started as a low budget horror film, shot for only $15,000, and has turned into the most profitable film of all time, grossing more than 100 million dollars in the US and Canada alone.