Tag: Marketing & Market Research

Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.

To Compare or Not To Compare: That is a Question.How marketers can influence consumer decisions when they have and don’t have a feature-based competitive advantage

To Compare or Not To Compare: That is a Question.How marketers can influence consumer decisions when they have and don’t have a feature-based competitive advantage

Our apologies to Bill Shakespeare for destroying his famous quote.  Perhaps we can recover by providing marketers some better-spoken advice related to selling their products and services. Our advice is based upon well-founded research on “construal levels.”  Simply stated, construal levels refer to particular cognitive styles consumers use when they evaluate and decide whether or […]

To Compare or Not To Compare: That is a Question.How marketers can influence consumer decisions when they have and don’t have a feature-based competitive advantage

Injecting some humility into Neuromarketing

Behavioral Science is the future of market research, and the subdiscipline of Neuroscience has a lot to offer that future. Neuroscience is providing new insight on the implicit drivers of behavior by revealing what consumers either can’t or won’t tell us through self-reported methods. Neuromarketing – the application of neuroscience principles and measurement tools to […]

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