2011 EXPLOR Award Video
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video.
Tag: Marketing & Market Research
Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
Winners of the 2011 EXPLOR Award
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – […]
Consumer Sentiment: Ignore It At Your Peril; Ask Netflix
How behavioral science could have turned a multi-million dollar mistake into a multi-million dollar topline growth. When Netflix imposed a 60% increase in the prices consumers paid for their movie rental and streaming subscription service, naturally, consumers were not happy. Netflix did the rational math to determine price per subscriber and the percentage of […]
Steve Jobs and the Subconscious Marketing of Values
Since the news came out on Wednesday, I’ve been pouring over video of Steve Jobs’ interviews, talks, pitches – anything I’ve been able to find really – to see if I can glean any last insights. It feels like an urgency to learn, an urgency to understand every last morsel of marketing genius I can […]