Tag: Marketing & Market Research
Read posts about marketing and market research on Sentient Decision Science’s implicit market research blog.
The Single Direction Technology is Moving, and Why It’s Vital to Consumer Behavior Research
On two occasions I have been asked, “Pray, Mr. Babbage, if you put into the machine wrong figures, will the right answers come out?” … I am not able rightly to apprehend the kind of confusion of ideas that could provoke such a question. —CHARLES BABBAGE, PASSAGES FROM THE LIFE OF A PHILOSOPHER
Protecting the Science: Why Time Constrained Explicit Evaluations Can't Be Implicit Research
Similar to timed judgments of associations, time constrained explicit evaluations also fail to meet the key criteria of an implicit measure. The industry has recently been exposed to some good new time constrained explicit evaluation techniques.