Tag: Implicit Research
Read posts about implicit research on Sentient Decision Science’s implicit market research blog.
Ad Testing & Eye Tracking In The Emerging Smartwatch Market
Are consumers preferences for new technologies still dependent on psychology? We performed smartphone and smartwatch ad testing to find out.
#FEI15 Sentient Recap: Disruption from Salim Ismail, Steve Blank, Susan Cain & More…
Big thanks to the IIR and #FEI15 teams for putting together such an influential group of speakers! Here’s a recap of the sessions that inspired us most.