Neuromarketing: True Implicit vs Fast Explicit and the Pros and Cons of Implicit Response Testing [WEBINAR]

Join host Thom Noble and consumer neuroscience pioneers Dr. Aaron Reid and Dr. Andrew Baron on Tuesday October 20, 2015 at 11 a.m. EDT (4 p.m. BST) as the gloves come off in a spirited Warc Webinar debate: Neuromarketing: True Implicit vs Fast Explicit.

Neuromarketing Techniques: Which Is Best?

As the registration page notes, “Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing.”
In short, researchers disagree on what constitutes true implicit testing versus fast explicit response testing, and on where each methodology is most applicable.

Topics to Be Addressed Include

• What “true implicit” testing really is, and how it compares to “fast explicit”
• The different ways of carrying out implicit testing
• Examples of implicit testing in practice

This webinar presents an opportunity for the great minds and innovators in this space to share their perspectives and debate the pros and cons of implicit response testing as they cover a range of academic, scientific and technological viewpoints on the varying practical applications of these methods.

Reserve Your Spot Now

You don’t want to miss this Warc Webinar. Register here to reserve your spot today.
If you missed our last Warc Webinar, check our our slide deck for a little background: