Tag: Creative Testing
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
Join Sentient’s annual Super Bowl webinar to learn key marketing principles for game day spots.
TMRE Orlando 2024
Discover the power of sonic branding with insights from Dr. Aaron Reid of Sentient Decision Science and Lauren McGuire of Made Music Studio. Learn the power of sonic branding, the role of Emotion AI in measuring emotional responses to sound, and how these innovations can amplify your brand’s presence and emotional connection with consumers.
How to Unlock Deeper Insight into Social and Streaming Audiences with Automated Behavioral Science
Watch Sentient Decision Science’s webinar on uncovering consumer insights in the age of digital media. Through a variety of in-context case studies, learn how automated behavioral science enables researchers—revealing in-depth analysis of consumers’ real-world behavior.
ESOMAR Congress 2024
In collaboration with Amazon Ads, Sentient Decision Science reveals groundbreaking insights into the effectiveness of audio advertisements. This innovative work has earned them a finalist spot for The ESOMAR Research Effectiveness Awards 2024, showcasing the power of data-driven audio advertising.