The Emotional Intelligence on the Presidential Candidates Tracker
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Tag: automated behavioral science
Determining the Efficacy of an Attack Ad Using Emotion AI
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Using Automated Behavioral Science to Empower the Market Research Industry
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.