Determining the Efficacy of an Attack Ad Using Emotion AI
Using RAPID Subtext, Sentient determined the change in participants’ implicit associations with Florida Governor Ron DeSantis following exposure to a 30-second political attack ad.
Tag: automated behavioral science
Using Automated Behavioral Science to Empower the Market Research Industry
Watch Dr. Aaron Reid at the Insights Illuminated Market Research Conference in Boston discuss using scalable, automated behavioral science in market research.