Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.
Behavioral Science is the future of market research, and the subdiscipline of Neuroscience has a lot to offer that future. Neuroscience is providing new insight on the implicit drivers of behavior by revealing what consumers either can’t or won’t tell us through self-reported methods. Neuromarketing – the application of neuroscience principles and measurement tools to […]
Admitting that a brand is part of your self-identity is difficult to do. Can you imagine admitting to the following “Pepsi is part of who I am.”? Or this: “Starbucks represents how I want to present myself as a person.”? Those are easy to dismiss off the cuff, yet years of research tells us that […]
In this video, hosted the Pulse’s Ed Gaskin, Dr. Aaron Reid and Julie Hall (Schneider PR) discuss successful product launches from 2010. Reid and Hall explain how particular marketing and social campaigns contribute a product’s popularity, using the top ten product launches of 2010 as a benchmark. These strategies, Reid explains, are ubiquitous and can […]