Read posts written by Aaron Reid on Sentient Decision Science’s implicit market research blog.
Researchers and insights managers were given a dual role at this year’s The Market Research Event (#TMRE13): “Protecting the Science of Understanding while Translating Insight into Confident Business Decisions.” Whew! That’s a mouthful.
At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important observation that the industry needs a guide on when advanced methods are required and when simple explicit […]
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced a significant outpouring of praise and interest across the innovator community in Market Research (MR). One of the more common themes covered at IIeX included the […]