For three decades Julie Hall has served at the intersection of corporate strategy and consumer sentiment working with the world’s largest brands at global advertising and PR agencies. A published author and celebrated keynote speaker and lecturer, her book, The New Launch Plan:152 Tips, Tactics and Trends from the Most Memorable New Product Launches is used in business schools and board rooms as a roadmap for how to prepare for and execute a successful new product launch.

Published frequently in the Harvard Business Review and a frequent contributor to business publications and journals, Julie is responsible for Corporate and Customer Strategy at Sentient Decision Science. A dynamic and engaging speaker, facilitator and coach, she often lectures on the topics of leadership, purpose, values and their crucial role in transformative change. She has presented at many corporations and universities including MIT, Harvard Business School and Brown University.