Julie Hall

Chief Operations Officer

For three decades Julie Hall has served at the intersection of corporate strategy and consumer sentiment working with the world’s largest brands at global advertising and PR agencies. A published author and celebrated keynote speaker and lecturer, her book, The New Launch Plan:152 Tips, Tactics and Trends from the Most Memorable New Product Launches is used in business schools and board rooms as a roadmap for how to prepare for and execute a successful new product launch.

Published frequently in the Harvard Business Review and a frequent contributor to business publications and journals, Julie is responsible for Corporate and Customer Strategy at Sentient Decision Science. A dynamic and engaging speaker, facilitator and coach, she often lectures on the topics of leadership, purpose, values and their crucial role in transformative change. She has presented at many corporations and universities including MIT, Harvard Business School and Brown University.

Author Insight

  • June 15th, 2022
    Julie Hall

    Join us on June 30th to look at Pride Month 2022 advertising. Using Sentient Insights’ emotion int [...]

  • February 2nd, 2022
    Julie Hall

    Join us on Tuesday, February 15th at 1 pm EST to find out the emotional impact of Super Bowl LVI’ [...]

  • December 22nd, 2021
    Julie Hall

    Sentient analyzes the classic Hershey's Kiss commercial "Bells to Blossoms". According to the Hershe [...]

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