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November 2020
Insight & Analytics Share Group Fall Meeting II
Appealing To Hearts & Heads 2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone. Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss: How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform Using implicit, facial recognition coding and other tools to measure…
Find out more »February 2021
How Emotion Played in The Big Game of Advertising
After more than 50 years of Super Bowls, the only score most people care about after the Big Game are which commercials topped the list of best and most memorable ads. That is the art of the business. But now there are significant advances in the science of why ads work and the actual feelings they provoke in viewers. Dr. Aaron Reid, CEO of Sentient Decision Science, joins Ad Age President and Publisher Josh Golden for a closer look at…
Find out more »Greenbook Insights Tech Showcase
RAPID Subtext: Discover Your Ad 's Emotional Influence on Your Brand! Learn how to automate behavioral science to provide a deeper understanding of the emotional engagement and influence of advertising. Join Sylvia Kinnicutt & Jeremiah Messer as they analyze ad performance using the advanced behavioral science tool RAPID Subtext.
Find out more »March 2021
NPD Food & Drink Conference
Trend-Led, Customer-Centric & Profit-Boosting Food & Drink NPD Sentient's Session Details: Fixing Retail’s Weakest Link: Using Sound to Transform the Consumer Payment Experience Description: In-store and online retailers make significant investments to deliver memorable and pleasant shopping experiences, but typically neglect the final moment – PAYMENT. Research shows that the typical consumer payment experience triggers a considerable amount of negative emotion, which tends to have a subconsciously negative effect on their perceptions of the retailer and their desire to undergo…
Find out more »Greenbook Insights that Work
Sonic Pulse: Greenbook Insights that Work Is it possible to re-engineer a payment's negative experience into a positive one with sound? Listen to our very own Joe Sauer as he dives into how sound can make or break a consumer relationship.
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