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June 2020
Lay Low or Light It Up?
Responding in today's environment requires the ability to fully understand how people are feeling. Brands can't advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won't give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your…
Find out more »IIEX FORWARD
Join us to discover the tools that move insights forward.
Find out more »July 2020
IIeX BEHAVIOR
Join us at the future of behavioral marketing.
Find out more »September 2020
IIeX North America 2020
Sentient is proud to support this years IIeX EU 2020 and Dr. Aaron Reid will be speaking!
Find out more »November 2020
Insight & Analytics Share Group Fall Meeting II
Appealing To Hearts & Heads 2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone. Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss: How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform Using implicit, facial recognition coding and other tools to measure…
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