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February 2022

Super Bowl 2022-The Big Game Ad Analysis

February 15, 2022 @ 1:00 pm - 2:00 pm

See how Sentient’s cutting-edge behavioral science technology reveals which emotions the top Super Bowl ads elicit in viewers and whether these top spenders ultimately achieved their marketing objectives.

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April 2022

IIEX North America 2022

April 19, 2022 @ 8:00 am - April 20, 2022 @ 5:00 pm
The Palmer Events Center, 900 Barton Springs Road
Austin, TX 78704 United States
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Join us at IIeX North America

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June 2022

Somewhere Over the Rainbow: How Marketers can support Pride Month and Avoid Rainbow Washing

June 30, 2022 @ 1:00 pm - 2:00 pm

Join Sentient Decision Science Founder and CEO Dr. Aaron Reid on June 30th at 1PM EST to look at Pride Month 2022 to learn: How effective Pride 2022 advertising was at improving associations of inclusivity, support and love with their respective brands. Which Pride campaigns were successful in increasing brand appeal while improving how we feel about the LGBTQ+ community. What Pride ads leveraged narratives or creative approaches that demonstrated positive emotions among consumers.

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October 2022

2022 The Global Produce and Floral Show

October 26, 2022 - October 29, 2022
Orange County Convention Center, 9800 International Drive
Orlando, FL 32819 United States

Sentient Decision Science is honored to be invited to co-present with The International Fresh Produce Association (IFPA) at this year’s Global Produce & Floral Show in Orlando. Our session hosted by Dr. Aaron Reid will uncover the emotional view of the consumer. We will review what drives consumer decision-making and how the produce and floral industry can tap into those drivers. Attendees will uncover: Price and quality are top drivers for consumer purchases in both produce and floral, but what…

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May 2023

Insights Association North Atlantic Chapter: Insights Illuminated

May 12 @ 8:00 am - 6:00 pm
District Hall Conference Center, 75 Northern Ave
Boston, 02210 United States

Sentient Decision Science and The Insights Association North Atlantic Chapter invites you to the Insights Illuminated conference on May 12th.  Throughout this conference, industry leaders will share how they have evolved primary market research, and how they have used primary market research to guide and shape brand innovation during these extraordinary times.

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