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December 2021
CONVERGE 2021
This rapidly changing world needs current, holistic insights more than ever. Market research, data science and analytics teams must come together to uncover, communicate and implement these insights. That happens at CONVERGE – a forum developed to advance teams and companies from being data driven to insight driven. More Here: https://www.insightsassociation.org/conference/converge-2021
Find out more »February 2022
Super Bowl 2022-The Big Game Ad Analysis
See how Sentient’s cutting-edge behavioral science technology reveals which emotions the top Super Bowl ads elicit in viewers and whether these top spenders ultimately achieved their marketing objectives.
Find out more »April 2022
June 2022
Somewhere Over the Rainbow: How Marketers can support Pride Month and Avoid Rainbow Washing
Join Sentient Decision Science Founder and CEO Dr. Aaron Reid on June 30th at 1PM EST to look at Pride Month 2022 to learn: How effective Pride 2022 advertising was at improving associations of inclusivity, support and love with their respective brands. Which Pride campaigns were successful in increasing brand appeal while improving how we feel about the LGBTQ+ community. What Pride ads leveraged narratives or creative approaches that demonstrated positive emotions among consumers.
Find out more »October 2022
2022 The Global Produce and Floral Show
Sentient Decision Science is honored to be invited to co-present with The International Fresh Produce Association (IFPA) at this year’s Global Produce & Floral Show in Orlando. Our session hosted by Dr. Aaron Reid will uncover the emotional view of the consumer. We will review what drives consumer decision-making and how the produce and floral industry can tap into those drivers. Attendees will uncover: Price and quality are top drivers for consumer purchases in both produce and floral, but what…
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