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June 2020

Lay Low or Light It Up?

June 11, 2020

Responding in today's environment requires the ability to fully understand how people are feeling. Brands can't advertise in the same way they once did and expect the same impact. Further, traditional ad-testing is broken and is now obviously not up for this moment. Simply asking for opinions of how people feel about your ads won't give you true insight into how your ads make people feel, let alone give you true insight into how ads make people feel about your…

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June 15, 2020 @ 8:00 am - June 17, 2020 @ 5:00 pm

Join us to discover the tools that move insights forward.

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July 2020


July 22, 2020 - July 24, 2020

Join us at the future of behavioral marketing.

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September 2020

IIeX North America 2020

September 9, 2020 - September 11, 2020

Sentient is proud to support this years IIeX EU 2020 and Dr. Aaron Reid will be speaking!

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November 2020

Insight & Analytics Share Group Fall Meeting II

November 10, 2020 @ 2:00 pm - 3:15 pm

Appealing To Hearts & Heads 2020 has proven to be one of the most challenging years in a generation – the pandemic, recession and social unrest has made it more important than ever to set the right tone. Behavioral research helps us go beyond heads and understand what’s happening at a visceral level. We’ll discuss: How exposure in just milliseconds can significantly impact the effectiveness of advertising across all platform Using implicit, facial recognition coding and other tools to measure…

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