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May 2023
Insights Association North Atlantic Chapter: Insights Illuminated
Sentient Decision Science and The Insights Association North Atlantic Chapter invites you to the Insights Illuminated conference on May 12th. Throughout this conference, industry leaders will share how they have evolved primary market research, and how they have used primary market research to guide and shape brand innovation during these extraordinary times.
Find out more »January 2024
Expressive Canvas: Optimize Creativity with Automated Facial Expression Recognition
In today's market research landscape, the discussion surrounding Facial Action Coding has ignited debates and sparked curiosity. Join Sentient's Dr. Cyrus H. McCandless, a leading expert in the field, as he delves into the nuances of FACS, shedding light on its inherent value and limitations, while also unveiling its pivotal role in driving creative optimization strategies. Whether you're a seasoned insights researcher, a curious advertiser, or simply intrigued by Emotion AI and consumer behavior, this webinar is your gateway to…
Find out more »February 2024
Emotion AI Picks Winning Super Bowl Ads
Join Sentient's annual Super Bowl webinar to learn key marketing principles for game day spots.
Find out more »Evaluating the Performance and Future of Emotion AI
Discover the incredible potential of Emotion AI in marketing. Dr. Aaron Reid will explore real-world applications, from decoding emotional responses to optimizing marketing campaigns. Watch our presentation on February 28th at 9:00AM-9:30AM in Dallas!
Find out more »September 2024
ESOMAR Congress 2024
In collaboration with Amazon Ads, Sentient Decision Science reveals groundbreaking insights into the effectiveness of audio advertisements. This innovative work has earned them a finalist spot for The ESOMAR Research Effectiveness Awards 2024, showcasing the power of data-driven audio advertising.
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