Dr. Aaron Reid discusses the social implications of product placement and launches in 2010
By Aaron Reid
March 14, 2011
In this video, hosted the Pulse’s Ed Gaskin, Dr. Aaron Reid and Julie Hall (Schneider PR) discuss successful product launches from 2010. Reid and Hall explain how particular marketing and social campaigns contribute a product’s popularity, using the top ten product launches of 2010 as a benchmark. These strategies, Reid explains, are ubiquitous and can be utilized in any part of a productpositioning campaign. Reid and Hall’s unique insight from behavioral psychology show trends captured from the ninth annual Most Memorable New Product Launch study, ultimately aiding research firms in making game-changing conclusions about consumer behavior.
Did you hear love nine times in the iPad commercial? Maybe not consciously, but your brain did.
