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A Client-Side Perspective on Measuring Emotion for Brands - Sentient Decision Science

A Client-Side Perspective on Measuring Emotion for Brands

By Jeremy Clough
August 11, 2017
Stephen Springfield, formerly of PepsiCo, now EVP / CMO at Sentient Decision Science, discusses what is missing from brand research and how to bridge the gap by incorporating implicit measures.

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Jeremy Clough

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SVP Brand & Product Strategy


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