Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – […]
Please click for Dr. Aaron Reid’s “True Drivers of Consumer Behavior” at CEO Club Boston 2011 event.
A new article in the journal of Judgment & Decision Making has demonstrated that consumer preference for packaged goods can form in as little as 300 milliseconds. Furthermore, these third-of-a-second preferences correspond with preferences formed through lengthy deliberation up to 95% of the time. These findings have profound implications for the importance of understanding automatic […]
In the mid 1500s the Polish cleric Nicholas Copernicus published a new model of the position of the sun and the planets in our solar system. In his view, the sun was more or less at the center of the solar system and the planets were assumed to orbit in epicycles. His theory was a […]