Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
A new article in the journal of Judgment & Decision Making has demonstrated that consumer preference for packaged goods can form in as little as 300 milliseconds. Furthermore, these third-of-a-second preferences correspond with preferences formed through lengthy deliberation up to 95% of the time. These findings have profound implications for the importance of understanding automatic […]
In the mid 1500s the Polish cleric Nicholas Copernicus published a new model of the position of the sun and the planets in our solar system. In his view, the sun was more or less at the center of the solar system and the planets were assumed to orbit in epicycles. His theory was a […]
One of the first things you learn about the value of money as a child is to be careful not to squander it. One of the first things you learn from the behavioral science literature on judgment and decision making is that the value of everything can be arbitrarily established based on anchors. Let me […]
Philosophers have long been interested in how and why people make judgments in moral dilemmas. Imagine the following scenario (let’s call it the “switch scenario”): a trolley is heading down the tracks toward five people. The only way to save those five lives is to hit a switch that diverts the track down a different […]
Behavioral Science is the future of market research, and the subdiscipline of Neuroscience has a lot to offer that future. Neuroscience is providing new insight on the implicit drivers of behavior by revealing what consumers either can’t or won’t tell us through self-reported methods. Neuromarketing – the application of neuroscience principles and measurement tools to […]