Category: Consumer Decision Making
Blog posts on consumer decision making by Sentient Decision Science, a global leader in implicit research.
Behavioral Economics and Insight Innovation
Behavioral Economics (BE) is buzzing in the market research world. At the Insight Innovation Exchange (IIeX) in Philadelphia a few weeks ago, references to BE were abundant. Some talks focused specifically on using insights from BE to shape how we approach market research, while many others made reference to BE in passing as relevant to their […]
Happy Holidays and here’s a little something for the trouble!
I was standing in the Knave reflecting on how much of a tip I should leave our waitress on our twenty-two dollar check for coffee and tea. While the bill was small and we hadn’t required a lot of service, we had just spent an hour and a half at the table talking and taking holiday pictures. […]
Winners of the 2011 EXPLOR Award
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – […]