Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Phew. I’m not socially awkward. At least that is what Hunch.com, a popular new website designed to make decision making more simple and straightforward, reassured me. After choosing a decision topic entitled “Am I socially awkward?,” I was relieved when the decision outcome pleasantly replied, “You’re fine!” Now it is time to decide which brand […]
One of the coolest aspects of owning an iPhone is the availability of applications – both free and paid – through iTunes. There is a wide range of prices for paid iPhone applications, from $0.99 for the Moron Test to $899.99 for iRA Pro, an application allowing users to view and control video surveillance equipment. […]
What do you think? Inspiring? Believable? Long overdue or timely?
As a former contractor for GM, I have good friends and colleagues at all levels of the company, and I want them to do well. I was happy to see the ad, which conveys a realistic sense of how GM needs to be thinking and what they need to do next. Regardless of how long it took them (and yes, I think it took too long; they’ll have a hard time claiming ‘progressive’ as a brand value ever again) – these efforts portray a company that is deeply ingrained in America’s psyche and one that is a vital part of America’s brand. What do you think of the effort?
An issue of IBM’s Forward View for mid-sized businesses came out today. In it, IBM reveals that “eight times more data than all the information held in U.S. libraries is created everyday.” Wow. No wonder managers are feeling overwhelmed by the information coming at them on a daily basis. In this age of information overload, […]
