Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
Nearly 40% larger than the next largest cruise ship, Royal Caribbean’s Oasis of the Seas left the shipyard in Finland this week en route for its new home in Florida. Five times larger than the Titanic, the $1.5 billion ship has seven neighborhoods, an ice rink, a small golf course and a 750-seat outdoor amphitheater. […]
In the continued quest to find the marketing “silver bullet” in these recessionary times, there’s been a lot of talk about branding. And while marketers continue to discover that branding is not simply about logos, colors and visual cues, some pause at strategy and don’t get to the heart of the matter. The heart of […]
I love Starbucks coffee. I’m a brand lover for sure – I make several stops per day for their delicious dark roasted coffees. But I’m not a fan of their latest taste test for their new instant coffee (VIA™) because it stacks the deck in favor of their new product. This morning I promptly walked […]
With the unemployment rate approximately ten percent, companies are forcing workers to take unpaid time off—a furlough. Having employees take vacation without pay allows the company to wait out the storm. Essentially, costs are cut while the number of employees remains the same—in a way. According to the U.S. Department of Labor Statistics, 2.3 million […]
Let’s face it. We’re still in an economic crisis. We can be sure of that. There were 467,000 jobs lost last month alone, and the unemployment rate is projected to rise to 10% by the end of the year. The number of housing foreclosures in the first half of this year was up 15% from […]