Blog posts on brands & branding by Sentient Decision Science, a global leader in implicit research.
The results of the 2010 Most Memorable New Product Launch study were recently released, with Apple’s iPad claiming the top spot, followed closely by Microsoft’s Windows 7. Sentient collaborated with Schneider Associates and SymphonyIRI to conduct this study. In a new twist to this annual study, Sentient’s advanced methodologies were used to augment traditional survey […]
Sentient recently partnered with Schneider Associates and SymphonyIRI Group to conduct the ninth annual Most Memorable New Product Launch Survey. The results of this study were published on Forbes CMO network (http://bit.ly/mmnpl), and can also be accessed at http://www.mmnpl.com/ A few brands stuck out in the mass of new products launched between October 2009 and […]
We’re gearing up for the annual MRA conference being held in Boston this week! Aaron will be presenting a session, In Defense of Marketing: The Peacock’s Plume and Dancing Birds of Paradise Thursday at 11:00AM, and I’ll be working various stations, from hospitality booth to door monitoring some events. In addition, we’re sponsoring a wine […]
Over the past few months, Toyota has recalled a number of its vehicles. Given all the negative press coverage from announcement after announcement of recalls, it is not a stretch to think that Toyota’s brand has taken a hit. Specifically, one could imagine that the Toyota brand – historically perceived as very reliable – is […]
