Category: Advanced Research Methods

Advanced research methods for market researchers | blog posts from Sentient Decision Science

Sophomoric Analysis from “The Best Political Team on Television”

If expectational influence on subsequent judgment were ever on public display, we saw it in nearly every analyst on television Thursday evening following the Vice Presidential debate. Sarah Palin’s performance in the debate was much better than what we saw in the clips from the Katie Couric interview. But really, where was there to go, […]

Emotions and Elections

Barack Obama has won 8 straight states since Super Tuesday, including an unexpected sweep of the Chesapeake Primary. Some of these wins have been by 30 points or more. His “yes, we can” (http://www.youtube.com/watch?v=jjXyqcx-mYY) video on you tube has more than 4 million hits. There is a tremendous emotional swell behind Barack that has even […]

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