Author: Sentient

Sentient Labs Collaborates With Amazon Ads to Publish Audio Advertising Best Practices

Commissioned by Amazon Ads, Sentient Labs participates in a multi-year research project on audio advertising. Read the full publication to uncover the tactics that drive creative success.

Did Apple’s Latest Ad Hit the Wrong Note?

While criticisms of “Crush!” pervaded social media, did these opinions reflect the majority? Using automated behavioral science, Sentient quantified the emotional impact of the ad to understand how audiences truly felt.