Author: Sentient Decision Science, Inc.
Ten Insights on Successful New Product Launch
Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011.
2011 EXPLOR Award Video
Sentient Decision Science, Inc. received the 2011 EXPLOR Award. Please click to watch the 2011 EXPLOR Awards video.
Winners of the 2011 EXPLOR Award
This morning, Sentient Decision Science, with partner PepsiCo, was awarded the 2011 EXPLOR Award. Presented at IIR’s “The Market Research Event”, the EXPLOR Award recognizes the most compelling, high impact example of innovation and technology advancing research. A world-class judging panel – from noteworthy organizations such as General Mills, GfK, NBC Universal and Wharton – […]
Implicit Egotism: What's in a Name?
In act II of Romeo and Juliet, Juliet first learns that Romeo (her new love) is a Montague, a longstanding familial rival. Overwhelmed by the dismay of her predicament, she famously longs for her lover in harmonious soliloquy: “What’s in a name? That which we call a rose / By any other name would smell […]