Author: Aaron Reid
Founder & CEO, Sentient Decision Science, Inc.
Why Non-Conscious Measurement Should Be Mainstream Market Research (Find Out at GreenBook's Webinar)
Quantifying consumer emotions through implicit research technology can improve predictive accuracy about buying behavior. Skeptical? Read on to learn more.
The Value of Implicit Research for New Product Consumption Tests: the Proof is in the . . . Chocolate
Do implicit associations affect sales? We used mobile implicit research tech to conduct a live product consumption test. The results might surprise you!