At Market Research in a Mobile World (#mrmw) last week in London, the discussion of how to move forward with mobile research without losing the advantages of advanced research methods was a hot topic. TNS made an important observation that the industry needs a guide on when advanced methods are required and when simple explicit […]
IIEx in Philadelphia was a stimulating event. Innovative researchers and practitioners from across the globe gathered to share, and sell, ideas and inspiration to the industry.
This is an exciting time for researchers who like innovation, and also a scary time for our industry. Attending IIeX in Philadelphia in June was eye-opening for many attendees, and produced a significant outpouring of praise and interest across the innovator community in Market Research (MR). One of the more common themes covered at IIeX included the […]
Behavioral Economics (BE) is buzzing in the market research world. At the Insight Innovation Exchange (IIeX) in Philadelphia a few weeks ago, references to BE were abundant. Some talks focused specifically on using insights from BE to shape how we approach market research, while many others made reference to BE in passing as relevant to their […]