Sentient’s Commitment to Insights Based on Real Human Data
In consideration of recent market research fraud, Sentient reaffirms its dedication to providing high-quality insights from real humans.
Author: Aaron Reid
Founder & CEO, Sentient Decision Science, Inc.
Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
Explore the strengths and limitations of a recent attention study presented at ARF’s AUDIENCExSCIENCE.
ESOMAR Congress 2024: A CEO’s Emotional Journey
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Our tracker affirms what national polls show: Trump is trending up. Sentient has measured the progressional change in voter attitudes toward key presidential candidates.
The Emotional Intelligence on the Presidential Candidates Tracker
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.