Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
Explore the strengths and limitations of a recent attention study presented at ARF’s AUDIENCExSCIENCE.
Author: Aaron Reid
Founder & CEO, Sentient Decision Science, Inc.
ESOMAR Congress 2024: A CEO’s Emotional Journey
Experience ESOMAR Congress through the lens of a CEO and learn how insights professionals are discussing the opportunities and challenges around AI. Dr. Aaron Reid’s synopsis of presentations offers a unique perspective into the emotions and themes of the event.
The Emotional Intelligence on the Presidential Candidates Tracker | October 2023
Our tracker affirms what national polls show: Trump is trending up. Sentient has measured the progressional change in voter attitudes toward key presidential candidates.
The Emotional Intelligence on the Presidential Candidates Tracker
The first round of Sentient’s Implicit Appeal tracker uncovered current voter attitudes per party toward the top candidates in the 2024 election.
Will Smith’s Reputation Takes a Hit
The buzz around the Oscars this year has been emotional for all the wrong reasons. Rather, the buzz this year has been all about the emotion driven actions of Will Smith. Using RAPID Subtext, a communications testing product that combines changes in the implicit mind with moment-by-moment emotional expressions on the face, to reveal the emotional engagement and implicit influence of the moment on perceptions of Will Smith.