Data Overload
By Aaron Reid
May 13, 2009
An issue of IBM’s Forward View for mid-sized businesses came out today. In it, IBM reveals that “eight times more data than all the information held in U.S. libraries is created everyday.”
Wow.
No wonder managers are feeling overwhelmed by the information coming at them on a daily basis.
In this age of information overload, being able to cut through the clutter to access the fundamental drivers of behavior is increasingly critical. In this age of information overload, we are truly fortunate to be in the business of behavioral insight.
Question for our readers: what do you find the most overwhelming in terms of the wealth of data you have at your fingertips?
