Webinar: Most Memorable New Product Launch 2011
Please see our Webinar on the Most Memorable New Product Launch 2011.
Sentient Joins the Festival of NewMR 2026: Connecting AI Innovation with Human Understanding
EVENT ANNOUNCEMENT November 16–20, 2026FREE EVENTThe Emotion Advantage: Sentient Joins Industry Leaders at the Festival of NewMREvent Overview AI is transforming the insights industry. But as researchers explore synthetic data, Digital Twins, AI...
The Quality of AI Predictions Depends on the Quality of Human Data
Artificial Intelligence has transformed how brands analyze and forecast market outcomes. Yet despite massive advances in LLMs, most organizations still struggle with making the right decisions.Why AI Needs Subconscious Data to Predict Human Behavior...
Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
Last month, Sentient's Dr. Aaron Reid joined host Dyan Finkhousen on the Ecosystemic Futures podcast to discuss the hidden drivers of decision-making. Dr. Reid first introduced himself, explaining his personal and professional interest in...
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