Subliminal Advertising vs. Subconscious Marketing: What's the Difference?
What is Subconscious Stimuli?
The term subconscious is used to describe cognitive processing of stimuli that we are not consciously aware of, but could become consciously aware of if we directed our attention to those stimuli.
What is Subliminal Stimuli?
Subliminally presented stimuli refers to those stimuli that are presented so quickly that we process them without our conscious knowledge and could not become aware of them, even if we directed our attention to their presentation.
By Jeremy CloughFebruary 14, 2020Here at Sentient, we are SWEET on advertising. We spend a lot of time searching, gazing and experiencing the effects of all kinds of ads. Great advertising has the ability to touch our hearts, stimulate our minds and...
By Aaron ReidFebruary 6, 2020Google’s "Loretta" will end up being one of the most emotionally engaging ads in 2020. The storytelling is so captivating and memorable that viewers sat glued to their screens, willfully letting waves of positive and...
Can negative emotions be effective in advertising? Sentient looks at Mint Mobile’s “Chunky Style Milk”.
By Aaron ReidDecember 5, 2019Sentient recently presented insights on Mint Mobile's "Chunky Style Milk" at IIeX US in Boston this year. We were so intrigued by the results on emotions that are out of the ordinary that we wanted to learn more on how...