Subliminal Advertising vs. Subconscious Marketing: What's the Difference?
What is Subconscious Stimuli?
The term subconscious is used to describe cognitive processing of stimuli that we are not consciously aware of, but could become consciously aware of if we directed our attention to those stimuli.
What is Subliminal Stimuli?
Subliminally presented stimuli refers to those stimuli that are presented so quickly that we process them without our conscious knowledge and could not become aware of them, even if we directed our attention to their presentation.
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Examining Extremes
By Jeremy CloughJuly 2, 2020Anyone who’s spent significant time in consumer insights, decision science, or behavioral science has probably executed or commissioned a Choice-Based Conjoint (CBC) research project. But no one currently working in these...
Measuring Inclusivity in Advertising at IIEX Forward 2020
By Jeremy CloughJune 18, 2020Dr. Reid explains how to combine business and social KPIs into insights that matter in this Masterclass “Avoid the Damage of Advertising Missteps in This Moment.” at IIEX FORWARD 2020. Researchers today can't simply ask...
Is Your Marketing Right for the Moment?
By Jeremy CloughJune 12, 2020This informative webinar "Lay Low or Light It Up?" with Dr. Aaron Reid illustrates how testing the emotional impact of advertisements can help brands make sure their message is right for the moment. Dr. Reid highlights the...
