Using Mobile Implicit Research Technology to Tap Into the Consumer Subconscious

By Sentient Decision Science, Inc.
April 2, 2014
Nissan sonic results.
Mobile market research is on the rise. TNS recently estimated that in 2-3 years 20-30% of all market research data collection will be from mobile devices. In this video, Sentient’s Dr. Aaron Reid demonstrates how we can now tap into the consumer subconscious with implicit research technology on mobile devices.
At the Market Research in a Mobile World conference in London, Sentient and Pepsico explained how the industry doesn’t have to leave our advanced research methods behind as we ride the wave of mobile data collection into the future.
[fve]http://youtu.be/L-Rd7y_po64[/fve]

  • Listen to Dr. Reid discuss the consumer subconscious
  • Learn the basics of system 1 and system 2 processing of brands
  • Watch a live demo of mobile implicit research technology
  • Learn how to use mobile implicit research to tap into the motivations of millennials
  • Discover a new method for predicting the success of new product concepts

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