Mind the Gap: Where Ecosystems Miss 50% of Human Behavior
As a featured speaker on the Ecosystemic Futures podcast, Dr. Aaron Reid explores the subconscious drivers of human behavior from advertising to wellbeing and safety.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Emotional Connection: Why GenAI Needs Continuous Insight Into Real Human Behavior
Watch Sentient’s Dr. Aaron Reid present on the promise and potential risks of using Generative AI and synthetic data for market research.
Sentient to Present on the Future of AI & Human Insight at FEI
Join Sentient in Boston at FEI 2025 for an engaging session on the future of insights. Speaker Dr. Aaron Reid will explain the benefits of AI-powered research for strengthening creative performance and predicting real-world behavior.
Sentient’s Commitment to Insights Based on Real Human Data
In consideration of recent market research fraud, Sentient reaffirms its dedication to providing high-quality insights from real humans.
Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
Explore the strengths and limitations of a recent attention study presented at ARF’s AUDIENCExSCIENCE.