Dissecting Recent Conclusions on the Attention-Emotion Link at ARF
Explore the strengths and limitations of a recent attention study presented at ARF’s AUDIENCExSCIENCE.
Category: Advanced Research Methods
Advanced research methods for market researchers | blog posts from Sentient Decision Science
Winning Big on Game Day: A Webinar on Super Bowl Ad Performance
Watch Sentient’s annual Big Game webinar on-demand to uncover AI-driven insights into creative performance.
Winning Big on Game Day: How to Optimize Super Bowl Advertising with Emotion AI & Behavioral Science
Join us for our annual Big Game webinar, where we will delve into the performance of notable Super Bowl ads, leveraging Sentient’s rich historical data to provide insightful comparisons and analysis.
Amplifying Brand Power: How Sound Captures Attention and Drives Lasting Impact
Sentient and Made Music Studio presented at TMRE 2024 on Tuesday, December 3rd, engaging attendees with real-world examples of sound’s impact in advertising.
Using Behavioral Science to Uncover the Motivations of Social and Streaming Audiences
Sentient’s presentation with Insight Platforms offers an in-depth explanation of the behavioral science measures behind our Emotion AI platform. Learn how we evaluate advertising performance in the social and streaming age.