Ten Must-See Sessions at IIeX 2015 EU
Visit Sentient at IIeX 2015 EU at Table 3
In addition to demonstrating our flagship implicit research technology, Sentient Prime® at table #3, Sentient will be leading a workshop on how to set up an automated implicit association test. You can also follow Sentient on Twitter to give us more suggestions for can’t-miss sessions, or connect at IIeX, and check out our IIeX Twitter list to connect with all the IIeX speakers. As a help for our readers, we would like to share some of the sessions we are most looking forward to.
Growth Hacking: Tips and Tricks to Grow your Business
PRESENTER: Kristen Luck LOCATION: Upper V DATE: February 18, 2015 TIME: 9:10 a.m. – 10:10 a.m. Learn the essentials of growth hacking from one of the industry’s most successful entrepreneurs. This workshop will include an overview of growth hacking strategies that have been impactful in the market research industry and provide you with practical solutions you can easily implement.
Neuroscience Meets Wearables
PRESENTER: Javier Minguez, Ph.D, BitBrain Technologies LOCATION: Upper A DATE: February 18, 2015 TIME: 11 a.m. – 11:20 a.m. This presentation will explain how wearable devices have the capacity of accelerating the adaptation of neuroscientific methodologies in market research and therefore, revolutionize the sector with insights that up to now were inaccessible.
Using Uncommon Partnerships to Drive Innovation
PRESENTER: Thomas Ramsey, Lowe’s Innovation Lab/Neurons, Inc. LOCATION: Ground DATE: February 18, 2015 TIME: 12:20 p.m. – 12:40 p.m. As the leader of Neurons Inc, speaker Thomas Ramsoy does innovative consumer neuroscience work. Their Lowe’s lab is practicing at the leading edge of research innovation. We can’t wait to see what they have in store.
We’ve Got Five Years
PRESENTER: Eric Salama, Kantar LOCATION: Ground DATE: February 18, 2015 TIME: 12:40 p.m. – 1 p.m. Eric Salama, CEO Kantar Group shares a vision of the challenges and opportunities that confront market research over the next five years, looking beyond the immediacy of next week, addressing the structural forces that will shape the near future.
Two Problems We Need to Solve
PRESENTER: Reg Baker, MRII/University of Georgia LOCATION: Upper A DATE: 18 February, 2015 TIME: 12:40 p.m. – 1 p.m. In the midst of a conference almost obsessed with change, this presentation will focus on two challenges that loom large if new methods and techniques are to move from the innovation stage to mainstream adoption.
Values: How Brands Leverage Them to Bend You to Their Will
PRESENTER: Jack Holt, Mattr LOCATION: Ground DATE: February 18, 2015 TIME: 3:40 p.m. – 4 p.m. In this session you’ll learn how values transcend cultures and even life stage demographics. Holt will take you through the early research to modern day application, extracting consumer values through social data passively.
System 1 Good. System 2 Bad. Baah! Baah!
PRESENTER: David Penn, Conquest LOCATION: Ground DATE: February 19, 2015 TIME: 2 p.m. – 2:20 p.m. To reach System 1 we need methods that are indirect–that tap into unintentional and uncontrolled responses, not thought-through ones. And is that necessarily good? Yes, very good, because that gives us access to the implicit mind, but it’s not a replacement for System 2 approaches, just a complement.
Crowdsight: Uncovering Insight from Crowdfunding
PRESENTERS: Cliff Fawcett, Brand Genetics; Tom Ellis, Brand Genetics LOCATION: Ground DATE: February 19, 2015 TIME: 2:20 p.m. – 2:40 p.m. As the perfect tool for entrepreneurial challengers to share, test and fund their ideas by appealing to early adopters, Brand Genetics will show how analyzing crowdfunding sites like KickStarter, Indiegogo, Crowdfunder can help businesses spot trends, insights and opportunities based on the real behavior of these key consumers.
Emotion, Brain, Feelings, Insights: How We See You?
PRESENTERS: Joana Coutinho de Sousa, Unlimited Hashtag; Jorge Gaspar, Unlimited Hashtag LOCATION: Ground DATE: February 19, 2015 TIME: 2:40 p.m. – 3 p.m. Emotions and feelings are brain results. The brain responds to positive and negative stimulus as feelings. How we can measure this? From Brainiac.pt we can know the brain’s response, translate it into emotions from a new platform to read emotions based on biosignals, and then to apply it in three fields: Marketing, Sport and Education. And of course…
Nonconscious Measurement Workshop: Automated Implicit Association Testing
PRESENTER: Aaron Reid, Ph.D, Sentient Decision Science LOCATION: Upper V DATE: February 18, 2015 TIME: 11 a.m. – Noon By measuring the nonconscious associations consumers have with brands, products, packaging and advertising you can reveal new insight on what truly drives consumer behavior. This workshop is for both insights professionals and research suppliers who want to include implicit in their research toolbox. In this one-hour session, Dr. Reid will demonstrate what qualifies as an implicit association technique–and why that matters and what unique insight and predictive benefit implicit measurement provides. You’ll also learn how to design an implicit association study for brands, new product concepts, package testing, and ad testing, and how to interpret and analyze implicit association data for deeper behavioral insight. Want even deeper insights? Schedule 30 minutes to demo Sentient Prime at IIeX.
