Read posts about TV/media on Sentient Decision Science’s implicit market research blog.
It seems that the Academy of Motion Picture Arts and Sciences just fell into the same trap as the producers of The Bachelorette (See previous blog). According to The New York Times, “The Oscars just got a whole lot bigger.” Instead of the typical five nominees for best picture, the Academy recently announced that it […]
Have you ever seen an anti-DUI commercial that displays horrific car crashes resulting in crushed metal and graphic imagery?
A colleague once remarked to me that certain academically-oriented books are so accessible, so fun to read, and so compelling that they are like “scientific candy.” Jonah Lehrer’s How We Decide certainly has the pith and the readability of such candy, but it also has a surprising depth of insight and careful structuring that set it apart.
He brings the science to the reader via understandable analogies and examples ranging from Tom Brady’s strengths as a quarterback to the Gulf War. Unlike other types of candy, Lehrer’s blend never is too simplistic, too one-dimensional, or too focused to be unable to step back and look at the big picture.
“Gentlemen, the final rose tonight,” Chris Harrison, the host of The Bachelorette, dramatically intones. It is the dreaded moment for any contestant on the hit television show but especially for the current Bachelorette, Jillian Harris. At the end of each episode, Jillian must eliminate another suitor in her quest for “true love” and the perfect […]
One of the coolest aspects of owning an iPhone is the availability of applications – both free and paid – through iTunes. There is a wide range of prices for paid iPhone applications, from $0.99 for the Moron Test to $899.99 for iRA Pro, an application allowing users to view and control video surveillance equipment. […]