Read posts about qualitative research on Sentient Decision Science’s implicit market research blog.
Many research studies are designed to have single touches with consumers. Ex: in focus group situations, the moderator typically meets the research participants for the first – and last time – when they enter the focus group room. Think about this concept: we meet them at minute 1, and by minute 15 are asking them […]
What do you do when you get sad and find yourself in a bad mood? I for one try and reflect on what has happened in that day, that week, that month, and find the root of the issue in the hopes of eradicating it forcibly and without mercy. Naturally, such efforts usually end in […]
In act II of Romeo and Juliet, Juliet first learns that Romeo (her new love) is a Montague, a longstanding familial rival. Overwhelmed by the dismay of her predicament, she famously longs for her lover in harmonious soliloquy: “What’s in a name? That which we call a rose / By any other name would smell […]
My mother has always told me that age is a state of mind, and if you wanted to be younger, you can simply “think younger”. Though I’m sure many aging folk would disagree with such maternal wisdom, behavioral researchers John A. Bargh, Mark Chen, and Laura Burrows have evidence that supports my Mom’s thesis! In […]
We’re gearing up for the annual MRA conference being held in Boston this week! Aaron will be presenting a session, In Defense of Marketing: The Peacock’s Plume and Dancing Birds of Paradise Thursday at 11:00AM, and I’ll be working various stations, from hospitality booth to door monitoring some events. In addition, we’re sponsoring a wine […]