Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
There is so much that we can see in this world, yet did you know what we can’t see can in fact be perceived by the brain? It sounds pretty scary when our behavior is influenced by factors that we can’t see or explain, but it is so true. This actually happened at the 23rd […]
The Association for Psychological Science held its 23rd annual convention from May 26 to May 29 in Washington, DC. This year’s convention featured innovative research at the forefront of psychological science across a wide range of domains, with a strong focus on the neural mechanisms of various social and cognitive processes, including implicit cognition, consciousness, […]
Take a look at this image. What do you see? You might be saying: “This is a smiling car.” Is this car really smiling? I don’t think so. People smile, and maybe animals, but not cars. But if you see a smiling car, you’re not crazy. You’ve just “anthropomorphized” it. This means that you’ve imagined […]
Our apologies to Bill Shakespeare for destroying his famous quote. Perhaps we can recover by providing marketers some better-spoken advice related to selling their products and services. Our advice is based upon well-founded research on “construal levels.” Simply stated, construal levels refer to particular cognitive styles consumers use when they evaluate and decide whether or […]
Behavioral Science is the future of market research, and the subdiscipline of Neuroscience has a lot to offer that future. Neuroscience is providing new insight on the implicit drivers of behavior by revealing what consumers either can’t or won’t tell us through self-reported methods. Neuromarketing – the application of neuroscience principles and measurement tools to […]