Read posts about neuromarketing on Sentient Decision Science’s implicit market research blog.
At Sentient, we find great joy in thinking and talking about decision-making. It’s our passion, and we have no shortage of opinions, theories, and vehement discussions around our lunch table. Last night added another voice to our ongoing discussions when I went to hear Jonah Lehrer, author of the Frontal Cortex blog speak at the […]
Consumers will drive 20 minutes across town to save $7 on a $20 pen, but won’t drive 20 minutes across town to save $7 on a $500 suit. Isn’t seven dollars, seven dollars?
Restaurant patrons will be less satisfied with their dinners if they’ve ordered aloud within a group of friends than if they place their orders privately. Why do we sacrifice a sensual experience for the projection of our image to our friends?
In the book, the “groundswell” is defined as “a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” For example, on eBay consumers buy from each other without needing a store; Craigslist lets you find a job or apartment without searching through the newspaper, Rotten Tomatoes lets users read movie reviews from other regular people, and BitTorrent lets users get music from each other- similar to Napster- without going to a store. Very simply, the “groundswell” is about social networking on web 2.0 – and this book will help you understand what exactly that is.
At Sentient, we talk of a human behavioral driver we call “bleeding needs”. This represents an extension of a motivational phenomenon recently dubbed “reverse allesthesia” in the academic literature. Reverse allesthesia suggests that a sample of a good will increase the motivational drive to consume more of that good. In other words, a taste of […]